Report: Insights-led engagement for the mobile-first consumer

Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the web.

The mobile-first consumer is different. They are tech-savvy and are aware that brands collect a ton of data about their tastes, preferences, likes, and more. They expect marketers to use these insights and then engage them with personalized and relevant communication across channels.

The challenge for marketers. Unfortunately, marketing and product teams often struggle to meet these expectations. A typical marketing department is usually stuck with a complicated network of tools for campaign management, automation, analytics, and more. These tools are siloed and provide an incomplete view of the consumer journey and behavior. Instead of leading with consumer insights, marketers often end up running campaigns first and then rely on reporting tools to see if it worked.

New tools to solve this challenge. Customer-obsessed brands are adopting new-age tools such as MoEngage, which allows marketers to gain insights into consumer behavior and then engage them with personalized messages across mobile, email, and the web.

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Raviteja Dodda, Co-founder & CEO, MoEngage said, “In the last couple of years, MoEngage’s platform has been adopted by top brands such as Ally Financial, Hearst, Samsung, McAfee, CIMB Bank, Deutsche Telekom [T-Mobile], Travelodge, Flipkart, OYO and more. This is a powerful validation of MoEngage’s insights-led engagement solution for the customer-obsessed growth teams who like to deep dive into customer behavior data and then engage them across channels”

Reputed analysts such as Forrester echo these sentiments. In The Forrester Wave™: Mobile Engagement Automation, Q3 2020 report, they recommend that brands “look for vendors that can factor in customers’ past engagement and behaviors to improve personalization in the form of featured products, message content, message format, and channel.”

Dodda added, “I am pleased that we are recognized as a strong performer in the Forrester report. Processing over 60bn customer interactions and delivering over 50bn messages to 500m customers every month, MoEngage is one of the fastest-growing companies in this space and is one of the highest-rated by customers on websites such as Gartner Peer Insights and G2.com.”